CONVINCE- -In-English

It's all about how you say it, not what you say

Go…. What To Do When You Feel Left Behind — July 13, 2019
A no fail guide to convincing: MONROE’S MOTIVATED SEQUENCE — January 17, 2016
Make it Concrete — November 15, 2015

Make it Concrete

This is where you can tell the difference between seasoned speakers and amateurs.

Often we hear someone tell us that the experience was the “best they ever had”, “proved the company was the best” in the field.  What does the best mean?  Is it a life changing event.  If so tell us that and explain why in clear, vivid, detailed words.  Did it make the company a provider of some unique quality, or the largest provider.  Again, explain this in vivid, descriptive, sensory terms.  Your goal is to take an idea and make it become an image, a taste, an entity we could touch or smell.  The more senses you can stimulate in the audience’s mind, the more they are going to take your ideas home and savor them.

In working with a financial institution they wanted to say they were your global partners.  Global partners, what does that mean?  Once they elaborated and illustrated the idea by “we’re there to hold your hand and accompany you in any business dealing from Europe to Asia to North American and onwards.

MAKE IT STICK — November 3, 2015

MAKE IT STICK

How do you get something to stick: to make a strong impression that stays with you over time; grows on you; keeps you thinking about it?

In a fantastic book that “says it all”, Made to Stick, Chip and Dan Heath use an acronym to give the key criteria.

S- simplicity – your words are “prioritized” – only the key or trigger words are given

U- unexpected- it violates your expectations- creates an expression of surprise which puts the audience in an open, almost vulnerable position to receive your information

C-concrete- I need to be able to experience it with at least one of my senses:  see it/feel it/ smell it/ hear it/taste it

C-credible- I believe it– I buy into the idea either for internal ( you’ve allowed me to experience it first hand) reasons, or external references.

E- emotional- make me care about what you’re saying

S- stories- the narration that brings it all together in a meaningful way

Watch this you tube of Dan Heath who explains how to make a presentation stick

MAKE IT AN EXPERIENCE AND THE AUDIENCE CARES AND REMEMBERS — October 25, 2015
MAKE IT AN EXPERIENCE AND THE AUDIENCE CARES AND REMEMBERS —
HOW TO DEVELOP YOUR MESSAGE- Logos and Pathos — October 22, 2015
— October 29, 2013
Celsa Masters 2- Outline of classes — August 7, 2013

Celsa Masters 2- Outline of classes

In Broad Stokes

The objective of this class is to help you focus on what you want to say and explore methods of transforming your ideas into memorable messages.  We will examine how to use communication to impact, engage and stick. Beginning with the construction:  the core idea, the hook, the sticky links  and use of rhetorical techniques to be convincing in English.  Followed by the delivery:  expressing yourself, using pathos and articulation techniques in order to strengthen the impact. Finishing with the skills to deliver a clear, strong and persuasive message.

  1. Class Introduction; Identify The Core
  2. Presentation Skills
  3. Target Your Audience
  4. How to Make Your Ideas Sticky
  5. Develop Convincing Ideas
  6. Create Impact; Rhetorical Strategies 
  7. Word Imaging   
  8. Storytelling To Engage
  9. Use your voice for: stress, pitch and rythm
  10. Stand Up In A Debate
People’s stories — August 4, 2013